![]() To learn more about Healthy Family Project and healthy eating, visit. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $7.5 million to benefit children and families and provided 18 million meals through Feeding America. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Healthy Family Project believes in creating a healthier generation. *Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.Ībout Healthy Family Project| Produce for Kids The campaign will raise funds for local Feeding America member food banks including: Feeding Northeast Florida, Food Bank of North Alabama, Montgomery Area Food Bank, Inc., All Faiths Food Bank, America’s Second Harvest of the Big Bend, Feeding America Tampa Bay, Feeding South Florida, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, America’s Second Harvest of Coastal Georgia, Atlanta Community Food Bank, Feeding the Valley Food Bank, Food Bank of Northeast Georgia, Golden Harvest Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Second Harvest Food Bank of Metrolina, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of Middle Tennessee, Community Food Bank of Central Alabama, Feed More, Feeding the Gulf Coast, Food Bank of Central and Eastern North Carolina, Food Bank of Abermarle, Fredricksburg Area Food Bank, Inter-Faith Food Shuttle, MANNA Food Bank, Second Harvest Food Bank of Northwest North Carolina, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of NE Tennessee, Second Harvest Food Bank of SE North Carolina, Treasure Coast Food Bank, and Virginia Peninsula Food bank.įor more information about the Publix and Produce for Kids campaign, visit /publix “Together, with our produce partners and Publix, we can make a meaningful difference and create a brighter future for individuals experiencing food insecurity in the communities where our products are sold.”įeeding America estimates that 22 million children in the United States experience hunger each year. The produce partners aligning with this campaign are making an impact to fill this need through meals. “We know that hunger is an issue year-round, but particularly through the summer months when kids who usually receive meals at school are home for the summer,” said John Shuman, founder of Healthy Family Project and president at Shuman Farms. Produce suppliers were also highlighted in targeted social media and enewsletter content throughout May and June. In addition to the in-store activation, Healthy Family Project hosted a Facebook Live cooking class featuring the campaign’s produce partners. Produce partners supporting the Publix Produce for Kids cause-marketing campaign included: Acosta Sales & Marketing, Ayco Farms, CMI Orchards, Driscoll’s®, Fresh Express®, GT’s Living Foods, SUNSET®, Suja Juice™, Marie’s®, Mucci Farms, Rainer, Shuman Farms RealSweet® Onions, and Wonderful® Pistachio. “Healthy Family Project’s Produce for Kids campaign aligns with this purpose, and we are proud to collaborate again this year.” “At Publix, we are dedicated to fostering a positive impact in the communities we serve,” said Dwaine Stevens, Publix director of community relations. The signs featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and nutrition tips featuring campaign produce partners. In addition, their products were prominently featured in weekly ads throughout the campaign. ![]() This is the campaign’s 21 st year and has raised more than $3.8 mm for causes that support families and children in the Publix communities and helped provide more than 13 million meals to Feeding America network food banks.ĭuring the campaign, signs were positioned in more than 1,300 Publix stores near participating produce vendors. Reidsville, GA – The Healthy Family Project Publix Produce for Kids cause marketing campaign took place May 11 through June 21 with 13 produce companies donating 775,000 meals* to the 35 Feeding America® network food banks in the Publix market area. ![]()
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